Project partner:

Museu do Amanhã

Project year:
2020 and beyond

Project mission:

To demonstrate and persuade Brazilians that the path to the prosperous futures of our cities must begin with a renewed embrace of a 200 year old invention: the bicycle. Bike to the Future has a bold vision, to achieve 30% of all daily commutes through active mobility (walking and cycling) in Brazil by the year 2030. The national exhibition and campaign will show how and why the path to an inclusive and healthy future should be filled with cyclists and pedestrians. The project is based on three pillars of action: a blockbuster exhibition highlighting the transformational power of bicycles, a national awareness campaign, and a political activation policy-making agenda.

The story

In 2020, the world experienced a pandemic that, at a speed never seen before, spread all over the world, changing our way of life and putting into question the very foundations of how we move and interact with one another. Looking for potential silver linings during such an enduring and difficult moment, MOTI engaged in a search for opportunities for long lasting impact that could emerge under such a scenario. Observing the way in which so many of our global cities reacted swiftly to the concerns of our mobility systems as spreaders of the virus, MOTI realized that for Brazil, a car centric culture, this is the perfect moment to advance the agenda of active mobility. Throughout 2020 MOTI has met and brainstormed with active-mobility advocates, cycling activists, and health experts to develop an overall national narrative, framework and strategy to win the hearts of Brazilians to adopt cycling as not just a leisure activity but as an alternative for daily commuting. Aware that such a strategy is not possible without safe and extensive infrastructure, Bike to the Future will engage, through various means, with government officials to embrace and implement what is required to make this a reality. More than promoting cycling and walking, Bike to the Future strives to transform our cities into healthier and more humane places to live with one another and with nature. A prosperous future of cities must start with how we move through it and experience it.